How can we help?
Chinese is available
THOUGHTS & NEWS
We have invested considerable thought into our approach to delivering optimal outcomes to both our clients and research participants.
Take a moment to read our research and news.
Thoughts
IN THE MOMENT RESEARCH
Mobile research has enabled us to be able to capture the in-moment information from consumers.
Thai Market Research Society details how we at MDI capture the in-moment information from consumers.
Click on IMAGE to download article.
Leadership Restructure for MDI
MDI restructures leadership with Founder James Fergusson moving to Chief Commercial Officer Role, whilst remaining Executive Chairman, and David Somers being promoted to CEO.
Click on IMAGE to download the article.
News
MANAGING DIRECTOR: EUROPE
Mobile Digital Insights (MDI) appointed Inna Merenkova as MDI's Managing Director for Europe and comes with extensive experience in Market Research
Inna's mobile knowledge and skill set will add immense value to our global team.
Click on IMAGE to download article.
MDI : INSIGHTEK
Mobile Digital Insights (MDI) acquires majority stake in Insightek – providing a platform for harnessing client growth in North Africa and the Middle East!
Click on IMAGE to download article.
ESOMAR Congress - received Highly Commended
: Peter Cooper Award 2023
🌟 #esomarcongress23 ! - what an experience. 🎉
MDI (Mobile Digital Insights) is proud that our paper: 'Creating the Beauty Insights that Move Africa', received a Highly Commended status in the Peter Cooper Award for Qualitative Excellence category. 👏
Featured in this picture are:
Simon Patterson (QRI),
Kambe Mwabe ( L'Oreal ) and
Christine Laurenssen ( MDI )
MDI : NORTH AMERICA
MDI : LÓREAL - Afrilab
In 2022, L'Oréal decided to collaborate with Mobile Digital Insights (MDI), a research agency specialised fully in mobile digital research. This collaboration resulted in the creation of AfriLab: a fully mobile digital consumer research communities in Nigeria and South Africa, facilitating in-the-moment feedback from African consumers for the first time.
Click on the icon to read the paper that outlines the power of the AfriLab consumer community from both an agency and client-side perspective, and provides insight into how research outputs have directly impacted product launch communication and product developments
MDI : VACANCIES
📣 QUALITATIVE SENIOR ACCOUNT MANAGER : MOROCCO, CASABLANCA
🌐 About the Role:
You will be working with multi-national clients and play a key role in co-developing creative solutions to their biggest business challenges. Working across a range of industries, supporting diverse business needs including branding, communications, strategic planning, customer experience, product development and consumer behaviour you will be part of the team ensuring we deliver exceptional insights across quantitative research projects.
You will be involved in all aspects from Research Design to Data Analysis and Insights Delivery.
This is a MOROCCAN-based regional client servicing role.
👤 What we're looking for:
-
At least 6 yrs of robust agency-side quantitative market research experience
-
Ability to independently conduct quantitative analysis & reporting.
-
Bachelor’s degree in Business Management, Marketing or any relevant field of study.
-
Excellent communication skills. (Fluency in English, French and Arabic)
-
Experience conducting research across various markets would be a plus.
-
Excellent ability to use Microsoft office – particularly PowerPoint, Word, Excel.
-
Experience with SPSS or other statistics packages in a plus.
-
Exceptional attention to detail and multi-tasking skills, along with being a great team player.
-
Based in MOROCCO ( Casablanca ) with full working rights.
📝 How to Apply:
For a detailed job description and to apply for this exciting opportunity, please click on the following link: https://mdiglobal.bizmerlin.net/jobboard/#/position/view/347445/Quantitative_Senior_Account_Manager
🔍 Qualitative Research Executive | Explore Human Behaviour Globally | South Africa Based 🌍
Are you fascinated by why people behave the way they do? Do you have a passion for data, market research, and storytelling?
This might be the perfect opportunity for you!
We are looking for a Qualitative Research Executive who will play a key role, in our research agency, in helping our clients uncover valuable insights. You’ll collaborate with colleagues and clients across the globe, working on diverse projects, to understand human behaviour, trends, and the factors that drive decision-making.
What You'll Do:
🔍 Research Design: Conduct in-depth research to understand consumer attitudes and behaviours, by appraising client briefs and contribute to recruitment questionnaires.
📊 Project Management: Manage qualitative projects end-to-end, ensuring on-time, on-budget delivery.
🎤 Moderation & Fieldwork: Liaise with FW suppliers to secure the right consumer mix for projects.
📈 Reporting & Insights: Assist in qualitative data analysis, charting, and preparing insightful reports that align with clients objectives.
🤝 Client Engagement: Build strong client relationships through proactive communication and consistent, timely delivery.
👥 Teamwork & Collaboration: Collaborate openly with teams across different cultures and markets,
What You Bring:
Minimum 2 years’ experience at a full-service research agency (required).
Strong market research experience, with a focus on qualitative research and a good understanding of quantitative processes.
Degree in Sociology, Psychology, Statistics, Anthropology, or related fields.
Hands-on project management experience, ensuring timely and high-quality results.
Ability to moderate discussions with consumers.
Strong organizational and logistical skills to manage project components.
Digitally savvy, with knowledge of AI tools, social media platforms, and proficiency in PowerPoint, Word, and Excel.
A proactive, creative thinker with strong communication and presentation skills.
Analytical skills to interpret data and offer clear, actionable insights.
Excellent verbal and written English (Arabic, French, or Portuguese is a plus).
Experience with African markets (Egypt, Kenya, Nigeria) is an advantage.
How to Apply:
Ready to explore human behaviour through qualitative research? Apply now:
🚀 Join our team as be part of shaping business strategies across Africa!
#QualitativeResearch #MarketResearch #JobOpportunity #MDI #AfricaResearch #ClientInsights #SouthAfrica
🔍 Quantitative Research Executive | Uncover Human Insights |South Africa Based 🌍
Are you passionate about delivering data-driven insights and contributing towards solving complex business challenges?
We're seeking a seasoned Quantitative Research Executive to join our team, in a research agency. You’ll play a key role in designing research proposals, managing projects, and delivering data-driven insights to our clients across Africa and beyond.
About the Role
🔬 Research Design: Appraise client briefs to understand their needs and objectives, and collaborate with the MDI Africa team to design quantitative questionnaires.
📊 Project Management: Manage and participate in quantitative project planning and review meetings.
📈 Reporting & Data Analysis: Work with the research team on data analysis, checking data accuracy, coding, charting, and report creation.
👥 Teamwork & Collaboration: Collaborate effectively with multicultural teams and build relationships beyond your own market.
What would make you stand out:
2-3 years of quantitative research experience in a full-service research agency (required).
Hands-on experience in project management, including liaising with FW suppliers, questionnaire design, data checking, and reporting.
Bachelor’s degree in Business, Marketing, Psychology, Statistics, or a related field.
Proficiency with Microsoft Office, particularly PowerPoint, Word, and Excel.
Experience with SPSS or other statistical packages.
Familiarity with Mobile Digital Research methodologies and AI (preferred).
Excellent organizational skills with the ability to manage multiple projects simultaneously.
Strong interpersonal and communication skills, and ability to work autonomously or within a team.
Experience working across African markets like Egypt, Kenya, and Nigeria is a plus.
Excellent verbal and written English; knowledge of Arabic, French, or Portuguese is a plus.
How to Apply
Ready to join us? For more details and to apply, click here:
🚀 Join our team as we continue to uncover what drives people around the world!!
#QuantitativeResearch #MarketResearch #JobOpportunity #MDI #AfricaResearch #ClientInsights #SouthAfrica
Part ONE:
MDI Founder:
James Fergusson
Click on the PLAY button.
Take a walk through the journey of how MDI came to be.
Part TWO:
MDI CEO:
David Somers
Click on the PLAY button.
Take a walk through the strategy of MDI and the future.
Part THREE
Qualitative Head:
Hellen Sillis
Click on the PLAY button.
As the market changes and the need for indebt knowledge of WHY consumers react they way they do.