News
Celebrating Our Level 1 B-BBEE Achievement Again in 2025!
MDI is proud to announce that we have achieved the highest level of B-BBEE status for another year, a milestone that reflects our commitment to diversity, inclusion, and the economic transformation in South Africa.
B-BBEE (Broad-Based Black Economic Empowerment) is a government policy aimed at addressing historical inequalities within the South African economy. By achieving Level 1 status, MDI has demonstrated exceptional performance across key areas of transformation, setting a high standard for corporate responsibility and positive change.
This achievement is more than just a compliance milestone – it underscores our commitment to empowering individuals, fostering equal opportunities, and building a business that mirrors the diversity of the communities we serve. We remain focused on creating a business that is not only successful but also socially responsible, ensuring that transformation is a lasting and meaningful journey.
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MDI Showcases AI-Powered Qualitative Research at the Asia Digital Summit
Kicking off 2025 with innovation, MDI’s Head of Qualitative Research, Hellen Sillis, presented at the Asia Digital Summit to lead an exciting Lightning Demo session.
Hellen introduced the audience to Clever Kevin—not just any koala, but MDI’s AI-powered qualitative research partner. As an expert AI moderator, Kevin is revolutionizing the way we facilitate mobile-based chats, bringing efficiency, depth, and intelligence to qualitative research. During the session, Hellen shared insights into Kevin’s capabilities, real-world applications, and the types of projects where his expertise makes a difference.
📺 Watch the full session here
MDI Wins Best Presentation at ESOMAR APAC Ignite!
As 2024 came to a close, MDI joined industry leaders at the ESOMAR APAC Ignite! event in Bangkok, reconnecting with colleagues from the region and exploring the latest innovations in market research.
MDI’s Fiona Buchanan co-presented a paper alongside Imran Khan from Kellanova. Their case study explored the power of AI-driven qualitative moderation, focusing on its efficacy in the complex Thai language while also showcasing the considerable speed and cost benefits of this approach. At the heart of the presentation was Clever Kevin, MDI’s AI moderator, took centre stage and helped them win best presentation, an exciting achievement.
📄 Read the full paper here
