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About MDI
We are specialists in Consumer & Market Research, focusing on in-the-moment data. We are a progressive full-service market research agency that partners with clients worldwide.
Our offer is built on collecting information in the most ‘natural’ way possible – not only to make the process enjoyable for people participating, but also to ensure that we collect valid data to accurately inform our clients’ strategic and tactical decision making.
WE ARE CONSUMER DRIVEN
Who are consumers? They’re your cousin, your neighbour, your boss, and that annoying guy at the supermarket. They are people, and market research should reflect the behaviours, emotions, and attitudes of all of them. We believe that research should fit in with their lives – be convenient, intuitive, and give ‘real’ feedback from the moments that matter, allowing businesses to make decisions based on information that they trust.
WE ARE IN THE MOMENT
Do you remember what you had for lunch last Tuesday? Can you tell me why you chose that food and what was going on around you? We know that claimed behaviour collected in surveys after-the-fact is flawed and unreliable. That is why we want to be in-the-moment with consumers – or as close to the moment as possible.
All our tools are designed with this in mind – making research accessible while consumers are in-the-moments that we (and our clients) are interested in.
WE KNOW MOBILE RESEARCH
Where is your mobile right now? That’s why we’re focussed on mobile.
We have 10 years of experience in mobile-specific research, and we know what it takes to design and implement a world-class in-the-moment mobile study.
WE ARE INNOVATIVE
Innovation is part of our DNA at MDI. We love new ideas, and we love improving what we do. We have built our tools and platforms and have many developments on the go. We encourage innovative thinking with all team members, and constantly seek to improve and develop.
WE ARE GLOBAL
Research, Anywhere. It’s our tagline, and it’s something that we feel confident about. We have conducted research in more than 50 countries, and we have worked with some of the world’s largest consumer brands.
