In today’s rapidly changing landscape, it has become essential for clients to be able to tap into agile research platforms that enable quick access to consumer conversations and deliver insights that can be turned into actionable business solutions in extremely short timeframes.
MDI excels at creating top-tier mobile-first community platforms that provide a direct connection to customers. By leveraging economies of scale and advanced mobile digital technology, MDI ensures efficient, globally consistent, and respondent-friendly measurement.
Always On platforms are hosted on the proprietary MDI research app that allows participants to access research tasks as they become available. Both strategic and tactical short surveys can be conducted through the Always-On platform.
Marketing effectiveness
The Always On platform can support a wide range of studies, including but not limited to quantitative concept, communication, and pricing studies.
It also facilitates digital qualitative interactions, such as online focus group discussions (FGDs), in-depth interviews (IDIs), and consumer chat sessions.
Bringing together in-the-moment and point-in-time approaches offers a comprehensive understanding of long-term brand health and short-term effectiveness to help brands grow.
