Brand health at a point in time:
MDI’s point-in-time measurement offers a broad assessment of brand performance, focusing on key metrics like brand funnel health and general share of mind. This approach is suitable for brand health tracking or dips. While this approach provides a wide-angle view, it may overlook differences during actual decision-making.

Both brand health approaches facilitate benchmarking and tracking impact against competitors using MDI’s Brand Share of Mind Score.

Marketing effectiveness:
MDI can include both advertising and sponsorship effectiveness with brand health in the moment or point in time measurement.

Bringing together in-the-moment and point-in-time approaches offers a comprehensive understanding of long-term brand health and short-term effectiveness to help brands grow.