Communication & innovation research:
MDI uses focus groups, co-creation sessions or communities to help evaluate or optimize early-stage materials for further development. MDI’s AI mobile chat sessions (facilitated by Clever Kevin) are an effective option for ‘quick turn-around’ evaluations of visuals or concepts.

Motivational research:
MDI integrates the Heylen framework into diary and community research, acting as a compass for category motivations, helping to form segmentations, portfolio management and branding. 

Integration of qualitative into quantitative work:
Flexible integration of qualitative tasks such as AI mobile chat sessions, video explanations, or self-ethnography tasks adds depth to quantitative results, allowing comprehensive storytelling. Facilitation via the mobile community app allows seamless ‘switching’ between quant and qual tasks from a participant’s perspective.