The beauty of mobile app-based data collection is its flexibility for participants – allowing them to provide feedback when it is contextually relevant – when they’re using the product, eating the food, drinking the drink etc. The app brings brands closer to consumers – often to key decision-making points, or consumption/usage occasions throughout the day.
MDI’s platform allows participants to log diary entries as frequently as relevant, with chat-based engagement overlaid to encourage completion. We specialize in creating simple mobile diary surveys that deal with complex scenarios.
Mobile Diaries can be designed to suit a range of different categories:
- Consumption Diaries (e.g. food, beverage, snacks)
- Shopper Diaries (e.g. in-store or online shopper behavior)
- Product Usage Diaries (e.g. in and out-of-home product usage)
- Experiential Diaries (e.g. at-event research)
