Via the MDI app, mobile communities measure ‘the what’ (capturing behaviour), ‘the why’ (qualitative engagement) and ‘the how’ (tactical surveys).

MDI takes advantage of mobile benefits such as image/video capture, location and multi-faceted chat; allowing an immense breadth of research to be explored over time.

In the community environment all information is retained longitudinally, making targeting of appropriate consumers easy, and in turn keeping tasks relevant. It also prevents the need to repeatedly ask questions (e.g., profiling questions), allowing research tasks to be short, relevant & topical.